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《运营管理》(双语)课程简介

课程代码:021032B                                     Course Code021032B

课程名称:运营管理(双语)                        Course NameOperations Management (Bilingual)

学时:32                                                       Periods32

学分:2                                                         Credits2

考核方式:考查                                              AssessmentEvaluation

先修课程:高等数学、管理学                          Preparatory CoursesAdvanced Mathematics,

Management.                                                                               

《运营管理》是理工科和财经类院校的工商管理专业、以及物流、电子商务等技术经济专业方向的专业基础课。它讲授的是制造业的生产管理和服务业的运营管理,它综合运用了其他各门管理学科的知识,强调定性决策与定量决策相结合,并强调借助计算机实现科学化、自动化决策。其案例大都与企业的生产运作实践密切相关。《运营管理》课程设置目的是:通过这门课程的学习,了解运营管理在整个企业经营活动中的重要性,初步掌握企业运营系统的设计、运行、改造提升所包含的内容,了解现代企业运营管理决策的先进理念,并逐步深入地学习解决企业的实际问题的思路和方法,以适应全球制造业和服务业面临的新形势,培养具有国际化视野的运营管理人才。

 

"Operations Management" is a professional basic course for undergraduates majoring in business administration, logistics management, and e-business in both financial economics colleges and science and technology colleges. It focuses on production management in manufacturing and operation management in the service sector. It systematically uses theories of management science, emphases the combination of both qualitative and quantitative decision-making, stresses the aid of computer to realize scientific and automated decision-making, and employs practical cases. The objectives of the course include: to help the students to be well aware of the importance of operations management throughout the whole business activities, to master the methods to design, operate, transform and elevate operating system of enterprises, to understand advanced concepts of modern business operations management and decision-making, to gradually grasp the way of thinking and skills to solve practical problems in business, to adapt to the new situation of global manufacturing and services industry, and to develop future operating managers with international perspectives.

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