课程代码：022202B                                    Course Code：022202B

课程名称：网店运营与管理                           Course Name：Operation and Management of

Online Store

学时：32                                                      Periods：32

学分：2                                                        Credits：2

考核方式：考查                                            Assessment：Evaluation

先修课程：电子商务概论                              Preparatory Courses：Electronic Commerce

《网店运营与管理》是为工商管理学院电子商务专业本科生开设的一门专业选修课。本课程将介绍网店运营应具备的素质要求、前期准备和条件、货源的选择、买卖流程的操作、网店安全、网店装修、交易技巧、店铺营销等内容。通过对该门课程的学习，使学生对网店运营与管理的素质要求、运营方案策划、和业务流程有一定的了解和掌握。本课程为学生利用网店进行创业、为企业运营网上商店以及从事相关电子商务活动等奠定理论基础和实践经验。

"Operation and Management of Online Store" is a specialized optional course for undergraduates majoring in Electronic Commerce. This course will introduce the quality requirements which online store operators should have, the preparation and conditions, choice of supply, business process operation of online store, online store security, online store decoration, trading skills, online store marketing, and etc. After learning this course, the students should have a certain understanding and mastery of the quality requirements, operational planning, and business processes of online store. This course will lay a theoretical foundation and practical experience for students to create their own online stores, or operate online stores for their employer and do other activities related to electronic commerce.