课程代码：021022B                                     Course Code：021022B

课程名称：商务旅游                                      Course Name：Business Tourism

学时：32                                                       Periods：32

学分：2                                                         Credits：2

考核方式：考查                                             Assessment：Evaluation

先修课程：旅游学                                          Preparatory Courses：Tourism Study

《商务旅游》课程是高等院校本科旅游管理专业和会展专业的主干课程之一。本课程在理论层面探讨商务旅游对经济、社会和环境的影响，在实务层面阐述如何组织商务旅游活动以及构建良好的商务旅游管理的各要素，使学生了解商务旅游的概念和特征等基本知识、商务旅游历史与现状、商务旅游需求市场、商务旅游目的地和商务旅游产业链，以及会议旅游、展览旅游、奖励旅游和差旅管理等商务旅游活动的策划、推广组织和实施过程等内容。本课程向学生展示的不仅是商务旅游业的运行方式，而且是商务旅游中人际交往的差异性和创造性。

“Business Tourism” is a major course intended to the students majoring in tourism management and convention & exhibitionin. Theoretically, the course studies the influences of business tourism on economy, society and natural environment. Practically，it elaborates on how to organize business tourism and how to generate the key components of excellent business tourism management. The elaboration will help the students to take a command of the concepts and characteristics of business tourism. They will learn more about the history and present situation, the relevant market demands and the destinations of business travelers as well as the industry chain and other essential knowledge. Other important content concerns the specific techniques of how to plan, promote, organize and implement business tourism. The course will demonstrate to the students not only the operational patterns of business tourism, but also the differences of human interactivity and creativity.