课程代码：022242B                                    Course Code：022242B

课程名称：企业管理行为模拟                   Course Name：Enterprise Operation Simulation

学时：32                                                        Periods：32

学分：2                                                          Credits：2

考核方式：考查                                            Assessment：Inspection

先修课程：管理学、会计学                        Preparatory Courses：Management Theory

市场营销                                                                                Accounting, Marketing

《企业管理行为模拟》目标是使学生完整理解企业管理运营体系，掌握企业管理基本知识体系、营销管理、财务管理、生产计划、财务会计、供应链管理、物料管理等内容；本课程实验主要利用沙盘对抗模拟企业管理行为，即通过实物沙盘模拟企业的基本生产经营流程，涉及企业整体战略、产品研发、生产排程、市场与销售、财务、团队沟通与建设等主要内容，模拟企业管理行为并在建立企业经营管理理念、制定战略规划的基础上，模拟运作企业的全盘经济业务，提升企业管理水平和决策水平。

Enterprise Operation Simulation designed to enable students to fully understand the management system of enterprise. To master the basic theories of enterprise operation system, marketing management, financial management , production planning , financial accountancy, supply chain management, material management etc. The experiment aims to simulate the business enterprise processes through the real simple sand-table, involving the business enterprise overall strategy, production development, scheduling production, marketing and sales, finance, team communication and construction and other main contents. The business enterprise behavior imitation is going to improve the students’ management and decision ability. It aims to  help the students build up the business enterprise management principles ,draw up the foundation of the strategic programming, imitating the operation of the complete economic business of business enterprise. we can carry out the complicated process of the management, and improve the cooperation’s management level and decision ability.