课程代码：020263A                 Course Code：020263A

课程名称：旅游电子商务                          Course Name：E-Tourism

学时：48                                                      Periods：48

学分：3                                                        Credits：3

考核方式：考试                                          Assessment：Examination
先修课程：管理信息系统                          Preparatory Courses：Management Information

                                     System

《旅游电子商务》是在互联网应用越来越广泛和深入的社会经济环境下，介绍电子商务在旅游业应用所带来的深刻变革和影响，以及航空公司、酒店、旅行社、旅游景区、在线旅游服务等旅游分支行业电子商务的应用状况和应用前景。通过本课程的学习，使学生全面了解旅游业具有信息密集型和信息依托型的产业特性，旅游业和电子商务结合具有非常好的应用前景，为旅游业的发展开辟了新的市场空间。

Setting in a social environment profoundly affected by the internet gradually, the course, E-Tourism gives a brief introduction about the significant changes of E-commerce business with the application of relevant technology in tourism industry. Also, it will discuss the situation and prospects of E-commerce business technology applied in other businesses such as airlines, hotel, travel agency, scenic spots, on-line travel service and so on. Through studying this course ,students can master the characters of travel industry: information-concentrated，information-relied. A good integration of travel industry with E-Tourism, not only demonstrates a bright future, but also opens new market potential for the travel industry.