课程代码：023303A                                       Course Code：023303A

课程名称：会展旅游与实务                            Course Name：MICE Tourism and Practice

学时：48                                                         Periods：48

学分：3                                                           Credits：3

考核方式：考试                                               Assessment：Examination

先修课程：管理学、市场营销学                      Preparatory Courses：Management，Marketing

《会展旅游与实务》是高等院校会展专业和旅游管理专业的主干课程之一。本课程首先依照经济学的一般框架，对会展旅游经济涉及的内容作系统介绍，包括会展、会展旅游、会展旅游需求分析、会展旅游供给分析、会展旅游产业情况、会展旅游与城市经济、会展旅游与区域经济、政府的会展旅游经济政策及作用等。然后以会展的策划、组织与管理为主要内容，介绍会展策划的基本理论、会展项目可行性分析、会展的选题立项策划、会展的宣传推广、现场管理和信息管理等。本课程旨在使学生了解会展旅游运行的基本原理和知识体系，掌握规律，明确理论，指导实践。

“MICE tourism and practice” is the main course of the students majoring in MICE management or tourism management. Following the theoretical framework of economics, this course gives a systematic introduction to the following subjects as MICE, MICE Tourism, MICE Tourism Demand, MICE Tourism Supply, MICE Tourism Industry, MICE Tourism and Urban Economy, MICE Tourism and Regional Economy, The Government's Policies and its Roles in Developing MICE Tourism Economy. In addition, a detailed statement is offered on a series of topics, including Basic Theories of MICE Planning, Feasibility Analysis of MICE Projects, MICE Theme Selection and Project Decision Planning, MICE Advertising and Promoting, On the Spot Management of MICE and Information Management, etc. This course is aimed at helping students become acquainted with the fundamental principles and the knowledge hierarchy of MICE tourism operational procedure and take a clear understanding of the theories so as to direct their business practice.