课程代码:021214A Course Code:021214A
课程名称:电子商务网站规划与设计 Course Name:Electronic Commerce Website Planning and Design
学时:48 Periods:48
学分:3 Credits:3
考核方式:考试 Assessment:Examination
先修课程:电子商务网络技术、电子商务Preparatory Courses:Electronic Commerce Network Technology, E-Commerce
《电子商务网站规划与设计》将从企业电子商务战略实施层面系统地介绍电子商务网站的规划与设计、制作、测试与发布、推广、管理和评估等电子商务网站建设全生命周期的各个环节,重点是电子商务网站的规划与设计,以及网站制作常用软件如Dreamweaver, Photoshop, Flash等的使用。通过对该门课程的学习,使学生既从管理的角度掌握如何进行电子商务网站的规划与设计,又同时获得一定的实际操作技能(网站常用制作软件的熟悉),为学生日后迅速融入各类企业、事业单位和政府机构电子商务的相关工作奠定理论基础和实际技能。
“Electronic Commerce Website Planning and Designing” systematically introduces all the stages of the whole electronic commerce website construction, including planning and designing, development, testing and release, promotion, management and assessment of electronic commerce website from the enterprises’ strategic implementation of electronic commerce. This course emphasizes on the planning and designing of electronic commerce website, and the application of common website development software (such as Dreamweaver, Photoshop, Flash, and etc.) On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce website; 2) grasp the theories and methods of electronic commerce website planning and designing; and 3) cultivate good professional skills of electronic commerce website development in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation.