课程代码：021543A                                                     Course Code：021543A

课程名称：电子商务概论（双语）            Course Name：Electronic Commerce

学时：48                                                                         Periods：48

学分：3                                                                           Credits：3

考核方式：考试                                                             Assessment：Examination

先修课程：电子商务网络技术、                                 Preparatory Courses：Network Technology,

电子商务技术基础                           Electronic Commerce Technological Infrastructure

《电子商务概论》（双语）是为工商管理学院电子商务专业本科生开设的一门专业导论性课程。本课程将从电子商务的基础知识、电子商务的技术支撑及电子商务应用三个层面介绍电子商务的基本概念、应用框架及模式、电子商务支撑技术、电子支付、信息安全、物流技术、网络营销应用、企业电子商务应用、电子商务管理、以及电子商务的未来发展趋势等。通过对该门课程的学习，使学生对电子商务的基本概念、基本框架、商业模式以及在组织中应用电子商务的大致过程和采用的主要技术有一概况的了解。本课程为学生学习电子商务专业后续课程，以及将来可能在各类企业、事业单位和政府机构从事电子商务的相关工作奠定理论基础和实践经验。

"Electronic Commerce" is a specialized compulsory course for undergraduates majoring in Electronic Commerce. This course will introduce the fundamental principles of E-commerce, practical framework and models, the computer network, the technology of E-payment and Information security, and B2B,B2C and C2C models, etc.. And all these are introduced from three levels – E-commerce concept, E-commerce technology and E-commerce application. On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce; 2) grasp systematically the theories and methods of electronic commerce; 3) apply electronic commerce in practical work; and 4) cultivate good professional skills of electronic commerce in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation.