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《电子商务》课程简介

课程代码:020522B           Course Code020522B

课程名称:电子商务           Course NameElectronic Commerce

学时:32                Periods32

学分:2                Credits2

考核方式:考查                 AssessmentEvaluation

先修课程:计算机网络             Preparatory CoursesComputer Network

 

电子商务主要强调从管理层面介绍电子商务领域各个方面的知识,包括电子商务的概念,框架,电子商务的基础设施(网络技术基础等),电子商务的应用(B2BB2CC2C等),电子商务的支持服务(电子商务安全、电子支付系统、物流等),电子商务的主要商业模式搜索引擎、虚拟社区等)通过对该门课程的学习,使学生对电子商务的基本概念、基本框架以及在组织应用电子商务的大致过程和采用的主要技术有一概况的了解。本课程为学生学习电子商务专业后续课程,以及将来可能在各类企业、事业单位和政府机构从事电子商务的相关工作奠定理论基础和实践经验。

"Electronic Commerce" introduces all essential knowledge which electronic commerce depends on from the managerial perspective, which include the definition and framework of electronic commerce, the infrastructure of electronic commerce (such as Network infrastructure etc. ) ,the application of electronic commerce (such as B2B, B2C, C2C and etc. ), supporting service of electronic commercesuch as electronic commerce security, electronic payment, logistics, and etc., the important business model (such as search engine, virtual community, and etc.), and the future development of electronic commerce. On the completion of this course, students will be able to: 1) understand the definition and framework of electronic commerce; 2) grasp systematically the theories and methods of electronic commerce; 3) apply electronic commerce in practical work; and 4) cultivate good professional skills of electronic commerce in order to be better prepared for their future career of electronic commerce after they graduate. This course also prepares students for their further study and their career of industry and business management after graduation.

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